- In-gym mixed martial arts training programme Alta has officially launched globally with tens of thousands expected to undergo the revolutionary programme this year
- The new brand is backed by respected identities in the MMA arena including Conor McGregor’s Head Coach John Kavanagh, two-division UFC champion Daniel Cormier and ESPN and UFC broadcaster Laura Sanko
- AFLW stars Katie Brennan, Kate Hore and Ellie McKenzie joined in the first-ever session in Melbourne on the banks of the Yarra River
Melbourne, Australia: A new fitness trend is about to sweep Australia. It’s MMA, but not as you know it – an immersive and transformational twenty-week mixed martial arts training programme taught in-gym to people who want to radically improve their mind and body.
The new Alta programme is part of the fast-growing, yet unpenetrated Combat Sports Training segment of the fitness market. The twenty-week course allows participants to learn multiple martial arts disciplines, guided and supported by expert coaches who tailor their training.
AFLW stars Katie Brennan, Kate Hore and Ellie McKenzie were put through their paces on the banks of the Yarra River under the guidance of coach John Kavanagh who is in Melbourne to launch the programme.
The course promises a total transformation like no other to help you find your inner warrior and take on any challenge in life. Besides the obvious physical and fitness improvements, the mental and emotional benefits of such intensive training are designed to improve confidence and self-belief.
The twenty-week programme is set to be rolled out across gyms in Melbourne in March.
John Kavanagh, mixed martial arts coach and brand ambassador commented: “Alta is tough. You need to give all of yourself to it and be pushed where you think your limit is – and you’ll be surprised with just how much further you can go. Once you realise your limit is self-imposed, everything becomes possible.”
“I’ve been teaching MMA for years, and despite the popular image of the sport, it’s not about the fight. It is about developing a mental strength that helps you stay resilient and confident no matter what life throws your way.”
Alta is a new in-gym training programme, with predictions it will resonate with Australians in a similar way to other fitness offerings such as F45 or CrossFit. The brand believes it will reach more than four million customers by 2025 – a conservative target considering the active MMA fan base of 575 million people worldwide – through its in-gym programme and soon to be released at-home training Academies.
Nick Langton, Alta Founder and Co-CEO commented: “We’re an Australian start-up with big dreams globally, serious backing, and some world-leading ambassadors to propel us forward into the future. We’re offering Australians a once in a lifetime opportunity to train under some of the world’s best coaches before having the opportunity to compete in your own amateur mixed martial arts match, should they choose.”
The MMA audience is the youngest and most underserved in sport. There are almost 600 million global fans with heavily funded professional leagues driving fan growth – but there are few companies that convert ‘fandom’ into ‘participation’.
It’s led Alta to predict they’ll continue to convert a steady stream of Australian MMA fans into participants. Interestingly, the course is increasingly popular amongst older demographic and females, with 36% of Australian sign-ups to date being women and a significant customer cohort in their forties and fifties.
Alta has evolved from a training programme called Wimp 2 Warrior, which was founded with a single gym in 2012 based in Sydney, to create a pathway for beginners to experience the benefits of mixed martial arts all around the world, with over 100 gyms now part of the Alta global community.
The Details:
- Duration: Twenty-week course, five days a week
- Time: Class duration is 90 minutes
- Location: There are currently over 40 partner gyms in Australia and New Zealand, across all states and major cities
- Price: from $20 per class
- Free trial: 100% commitment-free trial for first classes
The twenty-week process includes:
- Base: In weeks one to six improve your fitness and strength as you learn the basic foundations and movements of MMA
- Build: In weeks seven to 13 build confidence as your skills grow, and you’re introduced to light contact and technical drills where perseverance pays off
- Believe: In weeks 14 – 20 sharpen your mental game and back yourself. You’ll have the option to compete in an amateur MMA match. What are you fighting for?
Alta covers everything you need to transform your fitness and mindset:
- 100 exclusive group MMA classes: One every weekday for twenty consecutive weeks
- Premium Alta training equipment: You’ll be provided with boxing gloves, cotton hand-wraps, shin guards and mouth guards
- Two items of premium Alta fightwear: You can select from a range of rashguard tops, crop tops, MMA shorts, compression shorts or compression tights
- A nutritional plan to assist your daily training: Expert nutritional advice and plans will help you reach your goals and perform at your best
- A supportive Alta Warrior community: You’ll be surrounded by inspiring coaches and teammates every day, where you’ll be able to connect with other Warriors who are all going through the same incredible transformations across the world.
For more information please visit www.trainalta.com
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About Alta
Join Alta to wake your inner warrior. Alta is an in-gym training programme that helps you uncover the physical and mental strength that’s within you to overcome life’s everyday battles. The twenty-week programme pushes you further than you thought possible, in a supportive training group. You’ll become fitter, stronger and more resilient than you’ve ever been. Unlock your Warrior Mindset and get in the greatest physical and mental state to take on life’s everyday challenges. Visit www.trainalta.com for more information, or to find your nearest participating gym.
