Highlights:
- Alta acquires dynamic fitness application, Steppen.
- Strategic acquisition aims to propel Alta’s technological capabilities and accelerate its ability to grow its martial arts and combat sports gym, coach, and participant footprint.
- This move supports Alta’s vision to transform fans of mass entertainment Mixed Martial Arts (MMA) into active participants of the sport.
- Alta plans to continue to operate the Steppen App, exploring opportunities to leverage Alta’s talent and content expertise to enhance the value proposition.
- To stay up to date with Alta’s news and announcements, register your interest here.
Alta, a cutting-edge technology company that is driven to convert fandom of mass entertainment martial arts into participation, announced today its acquisition of Steppen, a dynamic fitness app that bridges content creators with the vibrant youth demographic. This strategic acquisition is part of Alta’s ambitious plan to advance its technology capabilities and better serve the global martial arts and combat sports sector, while also emphasizing its dedication to enhancing user engagement and involvement. In addition to acquiring proprietary technology to accelerate its roadmap, Alta plans to continue to operate the existing Steppen App, and will review opportunities to leverage its content expertise and talent to better service the Steppen user base.
Martial arts and combat sports gyms, recognized for their impeccable in-gym experience, have faced challenges in optimizing sales channels, member engagement, and customer onboarding. Alta’s innovative solutions are transforming these aspects, paving the way for increased member growth, revenue retention, and the overall enhancement of gym communities.
Steppen, known for its niche in aggregating fitness content creators and curating tailored fitness programs for Generation Z, possesses proprietary technology that aligns well with Alta’s vision. The acquisition is expected to streamline content creation for martial arts and combat sports gyms, providing them, through Alta with sophisticated tools to further engage their audiences. Since launching in mid-2021 the Steppen App amassed more than 400,000 downloads, the majority of which located in the U.S., with the App peaking at #5 on the health and fitness charts. The company has a current database of over 280,000 users.
Nick Langton, Alta Founder and CEO, said:
“The martial arts and combat sports participation sector is poised for incredible growth as interest in Mixed Martial Arts at the mass entertainment level surges globally. With the acquisition of Steppen, we’re setting the stage for a tech-driven revolution that will allow gyms, coaches, and participants to harness the power of technology, fostering deeper connections with their communities.”
“Steppen’s innovative platform and their expertise in fitness content creation helps accelerate a technology solution that will, in the hands of coaches and gym owners, allow them to capture, distribute and monetise their proprietary content more effectively”.
“This technology will greatly enhance our value proposition and reinforce our mission to uplift the martial arts and combat sports industry.”
Investors and industry stakeholders can look forward to an invigorated phase of growth and engagement as the integration of Steppen’s technology accelerates Alta’s roadmap. With the strengths of the combined entity, the future of our martial arts and combat sports offerings and related technology promises to be dynamic, engaging, and immensely rewarding.
For more information or media inquiries, please contact:
Peter Jarmain
Alta Global Group
T: 1800 151 865
E: [email protected]
Sophie Bradley
Investor Relations, Reach Markets
T: 1300 805 795
E: [email protected]
To stay up to date on company news and announcements, register your details on the Alta Group investor portal.
About Alta:
Alta is a visionary technology company dedicated to reshaping the martial arts and combat sports industry and converting the exponential growth in fandom for mass entertainment mixed martial arts (MMA) into active participation. By leveraging innovative technologies and strategies, Alta aims to enhance consumer participation and community offerings, driving growth and revenue for gyms globally.
About Steppen:
Steppen is a ground-breaking fitness app that connects content creators with a youthful audience, offering bespoke fitness programs based on individual goals. Recognized for its proprietary technology, Steppen has emerged as a trusted platform for personalized fitness experiences. Users have viewed more than 3 million exercise videos and completed over 75,000 workouts.
