Uniting passion and participation in global combat sports through technology

We do this through our three core businesses:

Uniting passion and participation in global combat sports through technology

We do this through our three core businesses:

Converting 640 million fans into participants

Alta Global Group is a technology company enabling the global martial arts and combat sports industry to maximise the monetization opportunities in the sector by increasing consumer participation in the sport and building upon existing community offerings. Martial arts and combat sports gyms have a superb in-gym product, but they are ripe for transformation in the areas of building sales channels, enhancing customer onboarding, optimizing engagement and driving the growth and retention of members and membership revenues within their communities. Our mission is to unlock the full potential of this sector.

We are at the forefront of transforming the global martial arts and combat sports industry

Why Alta Global Group

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With over 640m fans worldwide of elite MMA, over 45,000 gyms and more than 11 million participants in the United States alone, the sector’s rapid growth is ripe with potential, further propelled by strategic partnerships with industry leaders.

Daniel Cormier

Daniel Cormier has had a globally successful career in wrestling and is a former UFC light heavyweight champion, Olympic wrestler as well as an official ambassador of Alta. With decades of experience, Daniel works closely to develop and deliver the Alta Warrior Training Program Syllabus. He is also an Alta Academy coach covering all things Wrestling and Mixed Martial Arts through his courses.

John Kavanagh

John Kavanagh is a world class Irish mixed martial arts (MMA) coach, widely recognized for his coaching of UFC champion Conor McGregor. John is the co-founder and global head coach at Alta, sharing over two decades of experience with martial artists around the world. John is passionate about teaching and mentoring those who are wanting to learn MMA, emphasizing that the Alta training program gives anyone the ability to become the best version of themselves.

Laura Sanko

Laura Sanko is an ex-professional MMA fighter, working with ESPN and the UFC as a broadcaster. Laura is an Alta ambassador, working with the Alta team and coaches to endorse the growth of the martial arts industry. Through her experience as a female MMA competitor, Laura recognizes the barriers to entry in martial arts and works with Alta to decrease these.

Eugene Bareman

Eugene Bareman, a longstanding partner of Alta and head coach at City Kickboxing in Auckland, New Zealand, began as an amateur kickboxer in 2001, venturing into mixed martial arts in 2006 and participating in 48 fights by 2018. In 2007, alongside Doug Viney, he founded City Kickboxing, and in 2018, their fighters Israel Adesanya and Dan Hooker achieved notable success. Following UFC championship victories in 2019, Bareman and City Kickboxing were named Coach of the Year and Gym of the Year by MMAJunkie.com.